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Europe Guide
Individual Profile

Anne-Marie Pecoraro

A Turquoise - Paris

Anne-Marie Pecoraro - A Turquoise
  • 15 rue Beaujon
  • Paris, Paris, France
  • 75008

Profile submitted by Anne-Marie Pecoraro

Main Areas of Law

Anne-Marie PECORARO is the founding partner of the law firm ATurquoise specialised in IP, TMT, entertainment, communication and public affairs. She assists clients in contracts negotiation and litigation cases, and has extensive expertise in communication strategies, from privacy right protection to crisis communication. She represents numerous talented performers, key actors in the entertainment industry, institutional and non-profit entities.

Clients

Anne-Marie represents a wide variety of clients from different countries, (in particular the USA, Switzerland, India, Hong Kong, Singapore, and China) from international companies to individuals, artists, authors, leading fashion designers, agencies in the entertainment sector, media companies, institutions and foundations with global actions and communication, producers (music, movie, live shows), non-profit organizations, non-governmental organizations, communities, unions with international actions including communication campaigns and lobbying in Brussels and other European capitals. Thanks to this diversity, Ane-Marie and her team have developed crosswise skills in matters combining intellectual property and philanthropy, corporate, tax and labor law.

Experience

Anne-Marie Pecoraro has expended the activities of her firm in France, Belgium and the USA, making it stand out from its competitors. As such the firm is highly experienced at helping American and European clients understand their differences in culture and communication in order to work together. Her wide network of international experts facilitates communication with US-based clients and fosters the development of their activities in Europe.

Furthermore, Anne-Marie's activities in Brussels allows her firm to be closer to the strategic European decisions that are currently taken regarding the entertainment industry interests. In this respect, Anne-Marie has prepared many tools to help her clients audit their contracts and make sure they will be compliant with the European rules notably related to territoriality.

Anne-Marie and her firm are among the market leaders serving the media, entertainment and branded goods sectors. Her domains of expertise are notably the following:

Trade marks and designs: global strategy of filing, registration, monitoring and protection, surveillance reports, trade mark portfolio management, domain names and surveillance of trademarks in press, magazines and online. Counseling: negotiations, assignment of rights, licenses, audits, brand strategies, implementation of anti-counterfeiting programs, and domain names. Litigation: infringement proceedings based on trademarks and designs, and unfair competition.

Music industry: copyright and publishing agreements, audits, option agreements, licenses, clearing of rights, synchronization, and all aspects of the digital music industry.

Audiovisual industry: appearance releases, co-financing agreements, crowd funding, legal counseling for innovative financing schemes, legal counseling to non-profit organizations for entertainment projects, media chronology, bankruptcy proceedings of audiovisual producer companies, exercise of pre-emption rights, management of securities registered at the French Public Registry (liens, assignment of receipts), and negotiation of authors’ rights.

Live shows: establishment of legal and finance schemes, negotiations and drafting of all agreements (co-financing, options, assignments of rights, co-production), and clearing of rights.

In both Trademark/Designs and Entertainment practices Anne-Marie works with strong efficient tools based on intelligence, enforcement and analysis to protect the value of leading brands and content companies. These tools allow our team to have access to real-time view of the infringing environment and to take actions in extremely short notices.

IT: legal advice regarding gambling (regulation in France and Europe), phone regulation, protection of personal data (collecting and processing, data transfers from France to foreign countries, installation of monitoring systems, CNIL paperwork), domain names and websites, strategic communication (privacy rights, e-reputation, preventing reputation damages), digital marketing and e-commerce.

Communication: press watch and timely analysis and recommendations; notice and takedown process directed to online hosts and content publishers; notice to offenders for privacy or other press infringements; right to publish answers further to publication of articles; judicial claims in relation to privacy, and other press infringements (defamation, libel, slander, etc). Advice to foreign clients regarding French and European communication perceptions; reviews of all communications directed to the French and EU audience for legal compliance.

International Economic law: advice to clients regarding global strategy; coordination with lobbying and influence specialists in order to provide practical and efficient rules; coordination of lobbying campaigns in Brussels and other European capitals, economic and legal intelligence regarding all decisions taken at national, EU and US levels.

Professional Memberships

Member of www.incopro.co.uk, IAEL, APRAM, AFPIDA-ALAI, ACEECCA, LES, American Bar Association, French American Bar Association, French American Foundation France, AFCDE (Association Franco-Chinoise pour le Droit Economique). She actively participates in major international trade shows (MIDEM, MIPCOM, NATPE) and major events such as the Cannes Film Festival, SXSW.COM Festival in Austin, Beijing Film Festival.

Anne-Marie Pecoraro's expertise has been recognized in the professional environment, in the press, and in national and international legal directories, most notably within the new technology and media sectors:
http://www.france24.com/fr/20160120-entretien-intelligence-economique-evasion-fiscale
http://showmethefkingmoney.tv/anne-marie-pecoraro/
http://www.atlantico.fr/fiche/anne-marie-pecoraro-1501419
http://www.huffingtonpost.fr/annemarie-pecoraro/
http://www.petites-affiches.fr/droit,044/associations-protegez-votre-nom-de,4441.html
http://www.magazine-decideurs.com/news/le-grand-large-de-turquoise-aklea
http://www.midem.com/en/Contributors/2263148/PECORARO-Anne-Marie
https://www.petites-affiches.fr/droit,044/save-the-date-conference-a-la,6396

Anne-Marie Pecoraro also holds different positions:
- She is a membor of the advisory council of pir.org: https://pir.org/about-us/get-to-know-us/advisory-council/anne-marie-pecoraro/
- She is an arbitrator in LA: http://www.ifta-online.org/ifta-panel-arbitrators
- She is an active lawyer as part of the American Bar Association: she regularly attends the different ABA conferences and participates as a speaker on different panels. For instance, recently she was a speaker at one of the ABA conferences on a topic relating to unions recourse to social media for communication purposes: challenges and limits. She is also involved in the international chapter of the ABA, and she is a Vice Chair member of the recruiting committee of the Paris City Chapter of the American Bar Association.

Industry Sector Expertise

We attach great importance to the respect of reliable working methodology, of ethics, by remaining truthful in our communication as well as in the choice of business partners, independent, careful of potential conflict of interest and consistent with our positions and the matters we handle.

We maintain a deep understanding of local, EU and international trade and competition regulation and have a strong expertise in managing communications and relations between organizations, media and the public. Our wide network of international experts facilitates communication with US-based clients and fosters the development of their activities and communication campaigns in Europe. Anne-Marie's firm brings first-hand knowledge, judgment and experience to clients’ public affairs needs. ATurquoise lawyers concentrate on the issues, rules and advocacy strategies that are important to clients who have matters under consideration by state and local government and help companies, trade associations, and nonprofit organizations project their voice into policy and legislative debates.

Languages Spoken

French, English, Italian

Publications

Visit our website: www.aturquoise.com for more information concerning our publications notably in the IAEL Book, Media Law International, Leaders League, Les Petites Affiches.

Personal

Annual organization of events as lunches and cocktails hosted with professionals with international experience in the audiovisual and media industries on topics related to intellectual property.