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Individual Profile

Anne-Marie Pecoraro

A Turquoise - Paris

Anne-Marie Pecoraro - A Turquoise
  • 65 avenue Marceau
  • Paris, Paris, France
  • 75116

Profile submitted by Anne-Marie Pecoraro

Main Areas of Law

Anne-Marie PECORARO is the founding partner of the law firm ATurquoise specialized in IP, TMT, GDPR, economic law, entertainment, communication and public affairs. She assists clients in contracts negotiation and litigation, and has extensive expertise in IPIT sophisticated cutting-edge cases, communication strategies, from privacy right protection to crisis communication. She represents numerous key actors in the entertainment industry, institutional and non-profit entities.

Work Highlights

PROGRAMS DEDICATED TO TMT:

The firm has developed several programs dedicated to TMT which include:

COMPLIANCE PROGRAM : ATurquoise has developed an innovative and complex compliance certification program aiming highlighting good practices and compliant stakeholders, securing investment and building trust in business notably through the providing of, on-site training, audits, legal opinions and communication tools.

ANTIPIRACY PROGRAMS: ATurquoise has acquired a strong expertise in understanding online & telecom advertising and fraud mechanisms for its different clients from both the IT and entertainment industries. The firm (i) implements with its clients investigation methods that facilitate the understanding of fraudsters leitmotiv and business models, (ii) uses software and tracking technologies to identify online fraud and (iii) uses all legal tools to track online infringements, frauds and protect the interests of right holders and parties wrongfully accused. Thanks to the expert tools and technologies ATurquoise has access to, the firm is able to track down all online infringements applicable to the entertainment and luxury brand industries (including notably audiovisual works, music, and other works protected by copyright).

COMMUNICATION PROGRAMS:

PUBLIC AFFAIRS: The firm offers a unique service in Public Affairs and communication campaigns. ATurquoise team coordinates communication and lobbying campaigns, provides advice related to French and European communication perception, reviews all communication documents (articles, press releases…) directed to French and EU audience for legal compliance, provides recommendations related to advertising compliance, sets communication strategies.

INTERNATIONAL ECONOMIC LAW: advice to clients regarding global strategy; coordination with PR and influence specialists in order to provide practical and efficient rules; coordination of public affairs campaigns in Brussels and other European capitals, economic and legal intelligence regarding all decisions taken at national, EU and US levels. ATurquoise assists growing projects in all their legal and business operations and developments, at all stages of the organizations’ lifecycle – especially with respect to their social components, employment law and collective employment law.


REPUTATION MANAGEMENT: Defamation, privacy, celebrity endorsement, e-reputation management are among the different matters dealt by the firm on a daily basis. Thanks to its close relations with its clients and its good knowledge of the communication environment, ATurquoise team is able to react quickly and effectively when facing communication crisis where sensitive and proportionate advice are needed. Depending the situation and the client’s nature, it is essential to adopt an adequate approach in order to avoid “bad buzz”. The law firm assists agencies and personalities on different matters involving image rights (agency mandate, image rights assignments, voices and dubbing, models agreements, advertising orders, advertising control, online advertising space purchase, endorsement, ambassador agreements, muse agreements)

INTELLIGENCE SERVICES RELATED TO TMT: ATurquoise offers media, communication and intelligence services to its clients, and is also pretty involved in sharing with its network of partners, clients, friends and other followers, strategic news that may directly impact this audience. The firm has implemented a system allowing its lawyers to directly and instantly share through social media and blog articles news and important information that are of interest. ATurquoise is ranked in the TOP 100 Business law firms followed on Twitter.

Clients

Anne-Marie represents a wide variety of clients from different countries, (in particular the USA, Switzerland, India, Hong Kong, Singapore, and China) from international companies to individuals, artists, authors, leading fashion designers, agencies in the entertainment sector, media companies, institutions and foundations with global actions and communication, producers (music, movie, live shows), non-profit organizations, non-governmental organizations, communities, unions with international actions including communication campaigns and lobbying in Brussels and other European capitals. Thanks to this diversity, Ane-Marie and her team have developed crosswise skills in matters combining intellectual property and philanthropy, corporate, tax and labor law.

Experience

Anne-Marie has expended the activities of her firm in France, Belgium and the USA, making it stand out from its competitors. As such the firm is highly experienced at helping American and European clients understand their differences in culture and communication in order to work together. Her wide network of international experts facilitates communication with US-based clients and fosters the development of their activities in Europe.

Furthermore, Anne-Marie's activities in Brussels allows her firm to be closer to the strategic European decisions that are currently taken regarding the entertainment industry interests. In this respect, Anne-Marie has prepared many tools to help her clients audit their contracts and make sure they will be compliant with the European rules notably related to territoriality.

Anne-Marie and her firm are among the market leaders serving the media, entertainment and branded goods sectors. Her domains of expertise are notably the following:

Trade marks and designs: global strategy of filing, registration, monitoring and protection, surveillance reports, trade mark portfolio management, domain names and surveillance of trademarks in press, magazines and online. Counseling: negotiations, assignment of rights, licenses, audits, brand strategies, implementation of anti-counterfeiting programs, and domain names. Litigation: infringement proceedings based on trademarks and designs, and unfair competition.

Music industry: copyright and publishing agreements, audits, option agreements, licenses, clearing of rights, synchronization, and all aspects of the digital music industry.

Audiovisual industry: appearance releases, co-financing agreements, crowd funding, legal counseling for innovative financing schemes, legal counseling to non-profit organizations for entertainment projects, media chronology, bankruptcy proceedings of audiovisual producer companies, exercise of pre-emption rights, management of securities registered at the French Public Registry (liens, assignment of receipts), and negotiation of authors’ rights.

Live shows: establishment of legal and finance schemes, negotiations and drafting of all agreements (co-financing, options, assignments of rights, co-production), and clearing of rights.

In both Trademark/Designs and Entertainment practices Anne-Marie works with strong efficient tools based on intelligence, enforcement and analysis to protect the value of leading brands and content companies. These tools allow our team to have access to real-time view of the infringing environment and to take actions in extremely short notices.

IT: GDPR compliance, mapping of personal data processing, data protection, legal advice regarding gambling (regulation in France and Europe), phone regulation, protection of personal data (collecting and processing, data transfers from France to foreign countries, installation of monitoring systems, CNIL paperwork), domain names and websites, strategic communication (privacy rights, e-reputation, preventing reputation damages), digital marketing and e-commerce.

Communication: press watch, timely analysis and recommendations; notice and takedown process directed to online hosts and content publishers; notice to offenders for privacy or other press infringements; right to publish answers further to publication of articles; judicial claims in relation to privacy, and other press infringements (defamation, libel, slander, etc). Advice to foreign clients regarding French and European communication perceptions; reviews of all communications directed to the French and EU audience for legal compliance.

International Economic law: advice to clients regarding global strategy, local labor law and unions compliance, coordination with public affair specialists for economic communication campaigns in Brussels and other European capitals, economic and legal intelligence regarding all decisions taken at national, EU and US levels, assistance to non-profit and NGOs.

Professional Memberships

Member of INCOPRO, IRGLOBAL, IAEL, OTA, Club Audiovisuel Paris, ACECCA, MLRC, ALAI, LES, ABA, APRAM , French-AmericanFF. She actively participates in major international trade shows: MIDEM, MIPCOM, NATPE, Cannes Film Festival, SXSW.

Industry Sector Expertise

We attach great importance to the respect of reliable working methodology, of ethics, by remaining truthful in our communication as well as in the choice of business partners, independent, careful of potential conflict of interest and consistent with our positions and the matters we handle.

We maintain a deep understanding of local, EU and international trade and competition regulation and have a strong expertise in managing communications and relations between organizations, media and the public. Our wide network of international experts facilitates communication with US-based clients and fosters the development of their activities and communication campaigns in Europe. Anne-Marie's firm brings first-hand knowledge, judgment and experience to clients’ public affairs needs. ATurquoise lawyers concentrate on the issues, rules and advocacy strategies that are important to clients who have matters under consideration by state and local government and help companies, trade associations, and nonprofit organizations project their voice into policy and legislative debates.

Expert in these Jurisdictions

Anne-Marie Pecoraro splits her time between Paris, Brussels and the USA. She is qualified to practice French law and is an international audiovisual arbitrator with the Independent Film & Television Alliance in Los Angeles: http://www.ifta-online.org/sites/default/files/Pecoraro-Dec2016.pdf

She also is an Advisory Council for the .ngo and .ong with the Public Interest Registry: https://pir.org/about-us/get-to-know-us/advisory-council/anne-marie-pecoraro/

Languages Spoken

French, English, Italian

Publications

Visit our website: www.aturquoise.com & twitter @Turquoise_Law

Personal

Annual organization of events as lunches and cocktails hosted with professionals with international experience in the audiovisual and media industries on topics related to intellectual property.

Passionate about new technologies, Anne-Marie is pretty much involved in helping start-ups launch innovative projects.

She also is involved in many PRO BONO activities including notably protection and support to homeless people.