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Firm Profile

Hoogenraad & Haak, Advertising + IP Advocaten

Firm Profile

Amsterdam

  • Profile
  • Emerald House
  • Jozef Israelskade 48-G
  • Amsterdam
  • North Holland
  • Netherlands
  • 1072 SB

Firm profile submitted by Hoogenraad & Haak, Advertising + IP Advocaten

Number of partners: 3
Number of lawyers: 10
Languages: Dutch, English, German, French


Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. The firm can boast a high profile broad IP practice, and is widely recognised as the pre-eminent firm for advertising law in the Netherlands. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in health, beauty and food law.



Advertising:
2 partners, 8 fee earners
■ Dutch member of the prestigious Global Advertising Lawyers Alliance (GALA)
■ Representing L’Oréal in summary proceedings against Beiersdorf on advertising of NIVEA SUN products
Lead: Daniël Haije
■ Representing Suitsupply in a landmark case on nudity in outdoor advertising before the Dutch self-regulatory body
Lead:
Daniël Haije
■ Representing Omega Pharma in litigation brought by Boehringer Ingelheim about advertising of Omega Pharma’s product ‘Bronchostop’
Lead: Ebba Hoogenraad
■ Representing Garmin in multi-jurisdictional proceedings regarding comparative advertising of Garmin’s main competitor TomTom
Lead: Daniël Haije
■ Representing Heineken (Amstel Radler 0%) in proceedings on permissibility of a tv-commercial for non-alcoholic beer featuring an explicit sports context
Lead: Ebba Hoogenraad
■ Representing workers union FNV in proceedings against the Dutch State regarding political advertising in connection with health policy reforms
Lead: Ebba Hoogenraad
■ Representing Lidl in a landmark case about comparative advertising regarding taste of food products
Leads: Daniël Haije and Ebba Hoogenraad
■ Representing BenBits in a landmark case about the claim ‘natural’ for chewing gum against Cloetta
Lead: Ebba Hoogenraad
Key Clients: Ahold Delhaize, Heineken, Lidl, Garmin, DDB, TBWA, FCB.
Contacts: Ebba Hoogenraad, Daniël Haije
Tel: +31 20 305 30 60
Emails: [email protected] / [email protected]

Intellectual Property:
2 partners, 1 counsel, 7 fee earners
■ Representing a large self-storage company in proceedings against several parties concerning infringing Google Adwords-campaigns
Lead: Maarten Haak
■ Representing several governmental organisations in multi-jurisdictional patent litigation concerning waste processing technique
Lead: Moïra Truijens
■ Representing Kraft Foods (Mondelez) in proceedings before the General Court in a trademark case on its TRIDENT mark
Lead: Maarten Haak
■ Representing nationwide liquor retailer Gall & Gall in obtaining an ex parte injunction against a competitor
Lead: Daniël Haije
■ Representing an iconic Dutch sports celebrity in a case about portrait rights / publicity rights
Lead: Daniël Haije
■ Representing an international fashion company in a EU wide trademark infringement action against a European retailer Lead: Maarten Haak
■ Representing a Dutch company in a multi jurisdiction dispute on parallel import against a global trademark owner
Lead: Maarten Haak
■ Representing a national hospital chain in a cross border action on trademark and tradename rights
Lead: Maarten Haak
■ Representing food supplement producer Dr. Rath in litigation on trademark and patent infringement and misleading advertising by former distributors
Leads: Ebba Hoogenraad, Maarten Haak, Moïra Truijens.
Key Clients: Ahold Delhaize, Camper, Lidl, Mondelez
Contacts: Maarten Haak, Daniël Haije, Moïra Truijens
Tel: +31 20 305 30 60
Emails: [email protected] / [email protected] / [email protected]

Health, Beauty & Food:
1 partner, 4 fee earners
■ Representing Neprofarm and NPN (branch organisations) in proceedings against the Dutch State regarding the qualification of melatonin as a pharmaceutical
Lead: Ebba Hoogenraad
■ Representing Omega Pharma in proceedings against Proctor & Gamble concerning food and health claims on nutritional supplement products
Lead: Ebba Hoogenraad
■ Several proceedings against the Netherlands Food and Consumer Product Safety Authority (NVWA) on health claims, labeling, HACCP, mutual recognition
Lead: Ebba Hoogenraad
■ Advising many major food companies on compliance with the Claims Regulation (food and health claims) and the EU Regulation on the provision of food information to consumers (food labelling)
Lead: Ebba Hoogenraad
■ Advising a major tobacco company on upcoming plain packaging legislation
Lead: Ebba Hoogenraad
■ Representing Solgar (vitamin supplements) against the Dutch authorities in a landmark case about mutual recognition and free movement of goods
Lead: Ebba Hoogenraad
Key Clients: Omega Pharma, Solgar, Yakult, Red Bull, Barilla, Go-Tan, Body&Fit (Glanbia)
Contact: Ebba Hoogenraad
Tel: +31 20 305 30 60
Email: [email protected]

Branches

  • Emerald House,
  • Jozef Israelskade 48-G,
  • Amsterdam,
  • North Holland
  • Netherlands
  • 1072 SB
  • Tel +31 20 305 3060
  • Fax +31 20 305 3069
  • Website : www.hoogenhaak.nl