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Firm Profile

Hoogenraad & Haak, Advertising + IP Advocaten

Firm Profile

Amsterdam

  • Profile
  • Emerald House
  • Jozef Israelskade 48-G
  • Amsterdam
  • North Holland
  • Netherlands
  • 1072 SB

Firm profile submitted by Hoogenraad & Haak, Advertising + IP Advocaten

Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. Hoogenraad & Haak is widely recognised as the pre-eminent firm for advertising law in the Netherlands. The firm can also boast a high profile broad IP practice. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in health, beauty and food law.
Number of partners: 3
Number of lawyers: 10
Languages: Dutch, English, German, French

Advertising:
2 partners, 8 fee earners
■Dutch member of the prestigious Global Advertising Lawyers Alliance (GALA)
■Representing Suitsupply in a landmark case on nudity in outdoor advertising before the Dutch self-regulatory body. Lead: Daniël Haije
■Representing Omega Pharma in litigation brought by Boehringer Ingelheim about advertising of Omega Pharma’s product ‘Bronchostop’. Lead: Ebba Hoogenraad
■Representing Garmin in multi-jurisdictional proceedings regarding comparative advertising of Garmin’s main competitor TomTom. Lead: Daniël Haije
■Representing Heineken (Amstel Radler 0%) in proceedings on permissibility of a tv-commercial for non-alcoholic beer featuring an explicit sports context. Lead: Ebba Hoogenraad
■Representing workers union FNV in proceedings against the Dutch State regarding political advertising in connection with health policy reforms. Lead: Ebba Hoogenraad and Moïra Truijens
■Representing a market leading optician’s chain in a case on misleading comparative advertising before the Dutch self-regulatory body. Lead: Daan van Eek
■Representing the Dutch market leader in natural food products in a case on misleading advertising. Lead: Daan van Eek
Key Clients: Ahold Delhaize, Heineken, Lidl, Garmin, DDB, TBWA, FCB
Contacts: Ebba Hoogenraad, Daniël Haije
Tel: +31 20 305 30 60
Email: [email protected] / [email protected]

Intellectual Property:
2 partners, 7 fee earners
■Representing a large self-storage company in proceedings against several parties concerning infringing Google Adwords-campaigns. Lead: Maarten Haak, Daan van Eek
■Representing several governmental organisations in multi-jurisdictional patent litigation concerning waste processing technique. Lead: Moïra Truijens
■Representing Kraft Foods (Mondelez) in proceedings before the General Court in a trademark case on its TRIDENT mark. Lead: Maarten Haak
■Representing nationwide liquor retailer Gall & Gall in obtaining an ex parte injunction against a competitor. Lead: Daniël Haije ■Representing an iconic Dutch sports celebrity in a case about portrait rights / publicity rights. Lead: Daniël Haije
■Representing well-known international childcare brand in an action against a large retailer. Lead: Moïra Truijens
■Representing international cleaning products retailer Dasty in obtaining an ex parte injunction against a competitor. Lead: Daan van Eek
■Representing an international fashion company in a EU wide trademark infringement action against a European retailer. Lead: Maarten Haak
■Representing an international fashion company in an EU wide copyright and trademark infringement action against a national competitor. Lead: Daan van Eek
■Representing a global software company in a cross-border trademark and tradename dispute. Lead: Moïra Truijens ■Representing a Dutch company in a multi jurisdiction dispute on parallel import against a global trademark owner. Lead: Maarten Haak
■Representing a national hospital chain in a cross border action on trademark and tradename rights. Lead: Maarten Haak
Key Clients: Ahold Delhaize, Camper, Lidl, Mondelez
Contacts: Maarten Haak, Daniël Haije, Moïra Truijens, Daan van Eek
Tel: +31 20 305 30 60
Email: [email protected] / [email protected] / [email protected] / [email protected]

Health, Beauty & Food:
1 partner, 4 fee earners
■Representing Neprofarm and NPN (branch organisations) in proceedings against the Dutch State regarding the qualification of melatonin as a pharmaceutical. Lead: Ebba Hoogenraad
■Representing Omega Pharma in proceedings against Proctor & Gamble concerning food and health claims on nutritional supplement products. Lead: Ebba Hoogenraad
■Several proceedings against the Netherlands Food and Consumer Product Safety Authority (NVWA) on health claims, labeling, HACCP, mutual recognition. Lead: Ebba Hoogenraad
■Advising many major food companies on compliance with the Claims Regulation (food and health claims) and the EU Regulation on the provision of food information to consumers (food labelling). Lead: Ebba Hoogenraad
■Advising a major tobacco company on upcoming plain packaging legislation. Lead: Ebba Hoogenraad
Key Clients: Omega Pharma, Solgar, Vemedia, Yakult, Red Bull, Barilla
Contact: Ebba Hoogenraad
Tel: +31 20 305 30 60
Email: [email protected]

Branches

  • Emerald House,
  • Jozef Israelskade 48-G,
  • Amsterdam,
  • North Holland
  • Netherlands
  • 1072 SB
  • Tel +31 20 305 3060
  • Fax +31 20 305 3069
  • Website : www.hoogenhaak.nl