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Asia-Pacific Guide
Firm Profile

Broad & Bright

Firm Profile


  • Profile
  • Suite1109, Shanghai Times Square Office
  • 93 Huai Hai Zhong Road
  • Shanghai
  • Shanghai
  • China
  • 200021

Firm profile submitted by Broad & Bright

Managing Partners: Mr Jun Ji
Number of partners: 23
Number of lawyers: 65
Languages: Chinese, English, Japanese, Korean

Broad & Bright, founded in 2004, is a full-service Chinese law firm providing a broad range of specialised legal services in multiple practice areas for domestic and international clients, with particular expertise and outstanding achievements in cross-border business transactions.

Antitrust & Competition:
■ Experience in anti-monopoly practice
■ Since August 1, 2008, MOFCOM has reviewed around 2,000 transactions to date, out of which Broad & Bright has represented hundreds of filings, many of which are either high profile or significant cases. Broad & Bright is one of the local firms that handles most of the cases
■ Broad & Bright is experienced and has the expertise in handling sensitive and complicated cases. In MOFCOM’s 30 conditional approvals so far, Broad & Bright handled over one third of the cases, including China’s first conditional approval of Inbev’s acquisition of AB beer. In 2009, Broad & Bright represented Coco-cola in its acquisition of Huiyuan case, which is one of the most complicated filings in China and involved political concerns. Besides, Broad & Bright is the firm that handles most of the conditional clearances in China up till now
■ Broad & Bright has also advised many clients on various antitrust issues, including representing clients in cartel investigations and other behavioral investigations with National Development and Reform Commission (NDRC)
■ In addition, Broad & Bright has extensive experience in advising international companies in compliance with the AML
■ Partners involved in this work: Ms Yao FENG, Mr. Yunfeng XING
Contact: Ms Yao FENG
Tel: +86 10 8513 1818
Email: [email protected]

Corporate & Commercial:
The firm’s corporate and commercial team possesses extensive, in-depth knowledge and experience in advising on important and complicated corporate legal issues.
The firm has advised many Chinese and foreign companies on establishing business presences and operations.
In addition, the firm services as outside advisors for many clients from a wide range of industries, addressing concerns such as land use, foreign exchange, tax, labour and employment, environmental protection, and technology transfer and licensing, and regulatory compliance. The clients served are from a wide range of industries including manufacturing, infrastructure, biotechnology, pharmaceuticals and medical devices, finance, insurance, telecommunications, entertainment, sport, chemical industry, agriculture, etc.
Contacts: Hongchuan Liu (Beijing), David Wang (Shanghai), Hui Dong (Guangzhou)
Tel: +86 10 8513 1804, +86 21 5386 1618, +86 20 8131 6888
Email: [email protected], [email protected], [email protected]

Dispute Resolution:
Dispute resolution is one of the mainstays of Broad & Bright’s legal services. The firm’s lawyers have represented multi-national companies, financial institutions, large state-owned enterprises, private enterprises, and other entities in hearings and trials before China International Economic and Trade Arbitration Commission, the Supreme People’s Court, the provincial high people’s courts, and other tribunals. The firm has achieved significant victories.
Contacts: Jun Ji (Beijing), David Wang (Shanghai), Hui Dong (Guangzhou)
Tel: +86 10 8513 1801, +86 21 5386 1618, +86 20 8131 6888
Email: [email protected], [email protected], [email protected]

Broad & Bright’s employment team provides clients with legal advice, counselling, and representation in arbitration and litigation in connection with all aspects of employment, benefits, and labour laws. The firm’s attorneys are experienced in assisting foreign and Chinese companies with establishing and implementing employment and HR systems in China, and in advising clients on a wide array of employment and HR issues that may arise in their daily operations.
Providing advice to both employers and employees in connection with senior management personnel contracts and executive compensation arrangements.
Contacts: Linzhu Wang (Beijing), Yifan Chen (Shanghai), Taotao Zhu (Guangzhou)
Tel: +86 10 8513 1802, +86 21 5386 1618, +86 20 8131 6888
Email: [email protected], [email protected], [email protected]


  • Suite 701, CBD International Plaza,
  • No.16 Yong’andongli,
  • Jianguomenwai Avenue,
  • Chaoyang District,
  • Beijing,
  • China
  • 100022
  • Tel +86 10 85131818
  • Fax +86 10 85131919
  • Email : [email protected]
  • Website :
  • Suite1109, Shanghai Times Square Office,
  • 93 Huai Hai Zhong Road,
  • Shanghai,
  • China
  • 200021
  • Tel +86 21 2319 3088
  • Fax +86 21 5386 1619
  • Suite 2904, Poly V North Tower 11-2 Xiancun Road,
  • Zhujiang New Town,
  • Guangzhou,
  • Guangdong Province
  • China
  • 510623
  • Tel +8620 8131 6888
  • Fax +8620 3702 8033
  • Hong Kong Office in association with CFN Lawyers,
  • 27/F, Neich Tower, 128 Gloucester Road,
  • Wan Chai,
  • Hong Kong,
  • China
  • Tel +852 3468 5106
  • Fax +852 3585 6325
  • Hulic Toranomon BLDG. 1-1-18 Toranomon Minato-ku,
  • Tokyo,
  • Tokyo-to
  • Japan
  • 105-0003
  • Tel +813 3591 3796
  • Fax +813 3591 3086