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Herrero & Asociados


Herrero & Asociados - Madrid
  • C/ Alcalá 35
  • Plantas 2ª, 3ª, 4ª y 5ª
  • Madrid
  • Madrid
  • Spain
  • 28014
  • Chairman: Andrés Medina
  • Number of partners: 12
  • Number of lawyers: 35
  • Number of IP agents: 12
  • Number of European patent attorneys: 9
  • Languages: English, French, German, Italian, Portuguese, Spanish
  • International Offices  
  • BRAZIL  
  • RIO DE JANEIRO:Tel:Fax:Email: Carvalho Av. Rio Branco, 45 – Sala 1305, 20090-003 RJ +55 21 2516 0763 +55 21 2516 0374 info@herreroasociados.com.br
  • MEXICO  
  • MEXICO:Tel:Fax:Email: Insurgentes Sur 1722 despacho 701, Col. Florida, 01030 DF +52 555 661 1744 +52 555 661 1744 info@herrero.com.mx
  • LISBON:Tel:Fax:Email: Avenida da Liberdade 69, 3º DZ, 1250-148 +351 21 32 46 340 +351 21 32 46 349 info.portugal@herrero.pt

Firm Overview:
Renowned IP boutique Herrero & Asociados is a Madrid-based law firm with several decades of tradition and a continuous orientation towards client satisfaction.
The firm’s consolidated and wide-ranging experience provides the basis for its permanent quest for innovation and improvement, always focused on the clients’ best interest. Today Herrero & Asociados is a globally active law firm, an IP agency, an accredited domain name registrar as well as a consultancy in digital law, also covering privacy and data protection.
One of the leading firms in intellectual property in Spain, Herrero & Asociados is among the foremost filers of European Patent Applications and PCTs in Spain and among the most active filers of Spanish trademark and patent applications. The firm’s top position is primarily due to its eagerness to excel but also based on the fact that many large companies fully rely on H&A.
The firm’s headquarters are located in Madrid. There are branches in Alicante, Bilbao, Seville, Barcelona, Valencia, Reus, Gijón, Murcia and Santiago de Compostela. Abroad, H&A has offices in Portugal, Mexico and Brazil.
Philosophy: At Herrero & Asociados, professionalism blends with a friendly approach and thus the firm is organized based on two concepts:
One individual for every client: Every client deals with a specific person on whom that client relies and who may be contacted at any time. That person is the client’s interlocutor and has full information on that client.
One professional for every service: At H&A very distinct services are rendered, which involve sundry technical areas. That is why, for instance, preparing a patent specification, prosecuting a trademark, drawing up an agreement or being involved in an unfair competition action, counseling in advertising disputes before the Advertising Standards Association, registering a domain or issuing a report concerning compliance with data protection laws are at all times performed by an individual who is a specialist in the respective field of expertise.

Main Areas of Practice:  

Herrero & Asociados registers and enforces trademarks worldwide before all organisations and in every country. H&A is one of Spain’s leading firms by number of cases filed and prosecuted with the Spanish Patent and Trademark Office. With respect to Latin America, Herrero & Asociados offers a specific service named “Latin American Trademark Service” (LTS), a one-stop shop concept that covers all of South and Central America. Contact: María Ángeles Moreno Email: amoreno@herrero.es Contact: Mario Carpintero Email: mcarpintero@herrero.es Contact: Sergio García Email: sergiogarcia@herrero.es

Herrero & Asociados boasts an exceptionally comprehensive team of patent consultants, all of them engineers or natural scientists, each of whom specialises in a clearly defined field of science or technology. The firm’s experience in the patent field, built up over several decades, has enabled it to set up a “Latin American Patent Service” (LPS) to provide a one-stop shop for patenting in the entire Latin American territory. The Patent Department has the following divisions:
• Mechanics
• Electricity/electronics
• Chemistry
• Pharmaceuticals
• Biotechnology
• Telecommunications

The team consists of:
• 9 European patent attorneys
• 11 engineers
• 1 physicist
• 2 biologists
• 2 chemists
• 1 biochemist
Contact: Jesús González
Email: jgonzalez@herrero.es

Herrero & Asociados was the first Spanish IP firm to have an in-house litigation department. Lawyers in this department cover the following specialist areas:
• Intellectual property
• Copyright
• Unfair competition
• Advertising
• Domain names
• Digital law compliance (data protection, e-commerce)
• International litigation
• Anti-counterfeiting
Contact: José Luis López (Head of litigation)
Email: jllopez@herrero.es
Contact: Paz Martín (Head of digital law)
Email: mpmartin@herrero.es

Domain Names:
The domain services Herrero & Asociados offers are not limited to registration and renewals, but a multidisciplinary team with over 15 years’ experience in this field offers a dedicated range of services:
• Analysis and development of domain registration strategies
• Reunification and domain portfolio optimization
• Reports on the protection of trademarks and Internet domains
• Registrant updates
• Negotiations for the purchase of domains
• Pre-registrations for all new gTLDs, Trademark Clearinghouse registrations

Areas of Practice

  • Advertising & Information Technologies
  • Copyright
  • Intellectual Property
  • Unfair Competition


  • Avda. San Jordi, 27,
  • Entre- Planta, Local 34,,
  • Reus,
  • Terrassa,
  • Catalonia
  • Spain
  • 43201
  • Tel +34 977 34 20 67
  • Fax +34 977 34 25 15
  • Email : info.tarragona@herreroasociados.es
  • M. De S. Esteban, 46.,
  • Siero,
  • Asturias
  • Spain
  • 46 33206
  • Tel +34 98 535 32 18
  • Fax +34 98 535 32 18
  • Email : info.bilbao@herrero.es