Intellectual Property: Peru

This boutique has over 70 years' experience of focusing on IP matters. It houses one of the most skilled and respected teams of IP lawyers in the country and is widely considered “pioneering and extremely well known internationally." The team handles a wide array of issues, including trade marks, patents, copyrights and licences, as well as IP-related litigation and unfair competition and infringements. José Barreda is head of the department and is a “leading individual who stands out above others,” according to sources. He focuses much of his practice on patents and trade marks and has an enviable academic portfolio. Alfredo Barreda and Fernando Barreda are very active in the Peruvian IP community and have well-honed trade mark expertise. Fernando Barreda is also known for his strong litigation skills in this field. Micaela Mujica stands out as a young lawyer with particular expertise in advertising legislation. She handles a high volume of work in this area.

Estudio Colmenares has over 100 years in the market and has developed an excellent reputation for IP work. The boutique has a large and respectable portfolio of clients and handles a large amount of patent work. María del Carmen Arana stands at the forefront of the firm's IP practice and has a very active academic presence.

This IP boutique has a celebrated reputation in the Peruvian market. The team handles a high volume of patent work for international biopharmaceuticals organisations Abbott Laboratories and AstraZeneca. It also represents other prestigious local institutions such as Banco de Crédito del Peru as well as multinational companies such as Revlon with trade mark issues. Francisco Espinosa Reboa is held in high esteem in this field, with sources commending him and his team: “What makes them outstanding is their proactivity, close personal attention and full commitment to clients.” Senior partner Francisco Espinosa Bellido has a wealth of experience in the sector and is highly regarded in the market. He is the current ExCo-delegate for the Peruvian section of the International Federation of Intellectual Property Attorneys (FICPI).

This legal powerhouse’s IP department is very active and provides all types of advice on matters related to trade marks, patents, copyrights and advertising. It works in close collaboration with the firm's first-rate dispute resolution department and ensures that the team is well equipped to assist clients with IP-related administrative and court proceedings. Héctor Alvarez is lauded as a “shining lawyer” who has extensive experience and invaluable knowledge of the sector. He led the successful administrative defence of Quaker Oats and obtained the registration of a new trade mark. María del Carmen Alvarado is Alvarez's right hand. She recently represented long-standing client Apple in the successful opposition of the attempted register of a trade mark that conflicts with Apple’s Mac brand. Sources comment that “she shows great skill in evaluating situations and really knows her way around the IP sector.”

This firm has a strong presence in the Peruvian IP market. The team represents an impressive portfolio of high-end multinational companies in patent, trade mark, infringement and copyright issues. Representative clients include Starbucks, Schwarzkopf and Universal Music. Sources highlight the “agile service, high response rate and strong interest in every case.” Juan Carlos Durand Grahammer leads the team and has spent a considerable amount of time working in Germany. Clients say: “The personalisation of his treatment and the profound nature of his knowledge make the client feel assured that they are in the best hands possible.”

This full-service firm holds a strong position in the Peruvian IP market. Luis Alonso García Muñoz-Nájar is a revered figure in the field and has a wealth of expertise in the sector. He is a former head of INDECOPI and more recently was in charge of negotiating IP issues in connection with the Peruvian free trade agreement with the USA. With the help of Manlio Bassino Pinasco, García Muñoz-Nájar recently represented the Champagne trade mark in opposition of a Peruvian citizen who used the name for bar services; this was the first case in Peru where protection of the Champagne geographical region has been recognised by the Peruvian trade mark office. Sources describe Bassino as “quick in answers, objective and very interested in the clients' welfare.” Sources also highlight his skills in registering trade marks and in IP litigation.

Since its inception in 2005, this firm has come on in leaps and bounds and has developed considerable prestige in the market. Its growth has seen the firm gain many important local and international clients, such as Cencosud and sanofi-aventis. The team has a strong focus on patent work, but also handles data protection, trade mark and copyright matters. Name partner Carlos Fernández-Dávila leads the team and “is a superb practitioner with a keen vision of the industry,” according to sources. Fernández-Dávila is a key name in the pharmaceutical sector, where his skills and knowledge are highly sought after. He recently represented BASF in the first protection of an agrochemical product in Peruvian history.

This firm has developed an impressive presence in the IP market and has an enviable client portfolio. The team advises clients such as Puma, Nokia and adidas in relation to their trade marks, copyrights and related enforcement issues. The firm also stands out for its strong track record in anti-piracy issues. Since publication, Adriana Barrera and María Inés Herrera have left the firm. Following their departure, Enrique Felices is the primary contact for clients.

This full-service firm has developed its presence and importance in the IP market. The 21-strong team comprises lawyers as well as chemists and pharmaceutical chemists. The team's extensive client portfolio includes household names such as Banco Internacional del Perú and 3M as well as key pharmaceutical companies such as Johnson & Johnson and Bayer Schering Pharma. Marta Fernández leads the team and impresses sources with her knowledge of the sector and her meticulous and organised nature. Maritza Reátegui Valdiviezo is also well known in this field and recently represented Johnson & Johnson in a data protection case regarding a new medical drug. Associate Juli Gutierrez Zanelli is also singled out by sources for her hard-working nature and for “really gaining ground in the IP sector.”

This firm has a strong IP practice group which represents an array of different clients, including high-profile names from the pharmaceutical and fashion industry. Arturo Tello's excellent standing in the market has placed the firm in good stead in this field. Sources highlight his strong business acumen and describe him as a lawyer with a “good analytical mind, who is able to see and address issues succinctly and clearly.” Alongside his team, Tello recently represented Armani in the successful opposition of several conflicting trade marks.

This firm has developed a very interesting IP portfolio of local and international clients, such as Coca-Cola, Canada Dry and Inca Kola Perú. The team is currently assisting clients such as Vitaminwater with the defence of their trade marks. It also handles a heavy workload of patent and copyright work. Following Mónica Germany's departure from the firm, Maria Luz Vargas Chávez is the main point of contact for clients.

Duany & Kresalja has been an important name in the local IP market for many years and provides advice on copyrights, trade marks and patents. Baldo Kresalja is a significant figure in the field and is hailed as “academically one of the most important IP scholars in Peru – he is very intelligent, prepared and knowledgeable.” Rosa María Kresalja follows in her father’s footsteps and is starting to make a name for herself. “She is specialised in IP and is one of the best-positioned lawyers to take care of our needs because of her great education and background,” enthuse clients.  

This firm has a long-standing reputation as a well-established force in the legal community and has a prolific IP practice group. The team advises on trade mark, patent, copyright and infringement matters. It was recently retained by Tyco International to manage the trade mark portfolios for both the company and its subsidiaries. Other illustrious clients include América Móvil, Burt’s Bees and Honda. The team also handles a high volume of anti-counterfeiting work and provides advice to the Gaming Piracy Alliance in this respect. Mónica Germany recently arrived from Berninzon, Benavides, Vargas & Fernández and is the new head of the IP department at Estudio Olaechea. She is a well-respected figure in the market and sources highlight that “her work has always been characterised by her high level of skill, knowledge of legislation and great response rate.” Jorge Allende has left to set up his own firm.

This boutique is a long-standing player in the Peruvian IP market. The interdisciplinary team of lawyers and engineers advises clients on all aspects of patents and trade mark and copyright protection. Name partner Alfredo Valencia is the key contact for clients.

This highly regarded firm continues to develop its IP practice and is fast becoming a strong player in the market. Much of the department’s recent success can be attributed to senior associate Enrique Cavero Safra, who heads the team. His extensive experience as legal manager of Procter & Gamble Latin America gives him a well-rounded vision of the field and in-depth knowledge of international legislation. He provides ongoing advice to high-profile companies such as Compañía Peruana de Radiodifusión and Diageo in connection with the management and defence of their trade marks and copyrights. Maria del Pilar Arteaga has left the firm.

Rosselló Abogados has proved itself a noteworthy player in IP through the number of prestigious clients that it represents in this field, including Chrysler, UEFA and FIFA. The team recently assisted FIFA with ceasing unauthorised usage of the company’s logo and unauthorised importation of merchandise. Department head Juan Pablo Schiantarelli splits his time between IP and competition law. His previous experience in INDECOPI equips him with “very in-depth knowledge of the applicable laws and issues involved, and a capacity to negotiate and inform the client clearly and coherently,” according to clients. Sources also highlight that he is very proactive and a very dedicated lawyer in this field.

Thorne, Echeandia & Asociados is an IP boutique that focuses exclusively on trade marks, patents and competition law. The groups represents clients in the education, construction and pharmaceutical sectors. Alvaro Echeandía is the firm's foremost practitioner. His recent successes include representing clients in the defence of oppositions against L'Oréal, Clarin and Unilever. Clients praise him as “undoubtedly an exceptional lawyer who knows the business from A to Z.”